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Feeding your cat with ADVANCE™
All ADVANCE™ products in both dry and wet formats are made here in Australia and offer excellent digestibility, proven through non invasive feeding studies. The recipes all deliver guaranteed palatability and contain no artificial colours.
Feeding for weight loss
As in humans, carrying excess bodyweight has significant health implications and presents potential lifestyle restrictions. Obese cats are more likely to develop diabetes mellitus, lameness and non allergenic skin diseases. It is estimated that the prevalence of obesity in cats is as high as thirty three per cent.
ADVANCE™ Healthy Weight Adult Cat is a complete and balanced food which helps to achieve and maintain optimal bodyweight without compromising palatability. It ensures that, when fed according to either the inactive or weight reduction feed guides, a cat will receive sufficient vitamins, minerals, essential fatty acids and high quality proteins to satisfy normal adult maintenance requirements.
As rapid weight loss in cats may lead to medical problems, it is recommended that veterinary consultation be sought prior to undertaking any weight reduction program.
10 tips for successful weight loss
- Feed only the quantity prescribed with no other snacks, treats or supplements
- Persist with the diet even if your pet doesn't eat it straight away
- Ensure that only one person is responsible for feeding your pet
- Always have plenty of clean, fresh drinking water available
- Change the pet's diet over gradually to the new diet to avoid digestive upsets
- Get a new, smaller feed bowl
- Always measure the food using scales or a cup measure
- Feed on a little and often basis, dividing the food into two to four meals
- Remove any uneaten food after ten to fifteen minutes
- Exercise your pet daily
Feeding of your senior cat
Generally a cat is considered to have reached its senior years when it turns eight. As they age, changes in their metabolism increase the risk of them becoming underweight. This is because older cats are less able to digest protein and fats from their food and tend to decrease their food intake as they age. To prevent loss of muscle tissue healthy older cats need moderate levels of high quality, highly digestible protein as part of their diet. They also require increased energy to help them maintain a healthy body weight. ADVANCE™ Healthy Ageing range has been formulated to meet these specific needs of the older cat.
To help ensure your cat enjoys ongoing health in its senior years we recommend regular check ups with your veterinarian.
Feeding breeding queens
ADVANCE™ Kitten Plus is ideal for feeding breeding queens as well as kittens up to the age of 12 months. It is particularly high in protein and energy to help maintain body condition during the gestation and lactation period.
As a general rule, the pregnant queen should be fed to satisfy her appetite several times throughout the day. She is likely to require several small meals a day as her heavily pregnant uterus prevents her stomach from expanding to it's normal size. During the last two weeks of her nine week pregnancy she may be eating as much as twice her normal daily ration of food.
While nursing her kittens the queens demand for nutrients and energy will increase dramatically and she will eat up to three or four times her normal maintenance ration. This is so she can produce enough milk for the kittens and maintain her own body condition. She is unlikely to overeat so feed her as much as she needs and provide an unlimited supply of fresh clean water.
